Macro photograph of cut-pile carpet showing individual twisted yarn tufts

Built for how flooring actually works

Generic catalogs were not built for any of this

Roll goods and box goods. Dye lots and run numbers. Square yards, square feet, cartons and pallets. Private label programs that share a product but carry a different name. This one was built for it.

Attributes that matter, per product type

The spec sheet is different for every product. So is the record.

A generic product catalog gives you a bag of custom fields and leaves you to bend them into shape. Here, each product type carries the attributes its buyers actually ask about — validated, searchable and published in every feed.

  • Macro photograph of cut-pile carpet showing individual twisted yarn tufts

    Carpet and soft goods

    • Face weight
    • Twist
    • Pile height
    • Fibre
    • Backing
    • Dye lot
    • Roll width
    • Square yards

    Roll goods carry roll-level inventory: each roll tracked with its own length, dye lot and put-up width.

  • Macro photograph of luxury vinyl plank showing embossed grain and a bevelled edge

    LVP and LVT

    • Wear layer
    • Edge profile
    • Core type
    • Overall thickness
    • Plank size
    • Cartons
    • Square feet

    Box goods carry carton and lot detail, with cartons-per-pallet and coverage per carton.

  • Macro photograph of blond white oak flooring showing open grain

    Hardwood

    • Species
    • Janka
    • Cut
    • Construction
    • Board width
    • Finish
    • Run number

    Run numbers travel with the product so a later complaint can be traced to the run it came from.

  • Macro photograph of matte porcelain tile with a fine grout joint

    Tile

    • PEI
    • DCOF
    • Format
    • Body type
    • Finish
    • Rectified
    • Pallets

    Slip resistance and wear ratings are first-class attributes, not a line buried in a spec PDF.

Units of measure

Sold by the yard, shipped by the pallet, cut by the job

A product can be priced in one unit, stocked in another and shipped in a third. The platform holds the conversions rather than expecting a dealer to do the arithmetic — and carries them through pricing, inventory and every published feed.

Square yards

Carpet and soft goods, priced and sold by the yard.

Square feet

Hard surface, with coverage per carton held on the record.

Cartons

The shipping unit for box goods, with cartons per pallet.

Pallets and rolls

Freight reality — what actually leaves the dock.

Private label, without the duplication

One product. Many labels. No copies.

Publish the same style under as many private-label brands as you supply. The construction, specifications and images are held once and shared. Brand names are applied to documents at the moment they are served — so a label change is a settings change, not a re-typesetting project.

Where a label genuinely differs — its own warranty terms, its own imagery — you override just that piece. Everything else stays shared. A private label partner maintains its own brand token set (name, logo, contact details) and gets no other access.

Ready to see it?

A 30-minute walkthrough against your own product data. Bring a spreadsheet and a few warranty PDFs — that is enough to show you what changes.